Volkswagen- A new dynasty.docVIP

 PAGE \* MERGEFORMAT 32 Volkswagen: A new dynasty March 8, 2006, FAW Volkswagen will speed up action to a press meeting held in Beijing, the mass Su Wei-ming, deputy general manager of China was announced in 2006, FAW-Volkswagen at the regional level to implement the set of sales management, marketing, service, financial control, training, support for several functions in a strategic business unit marketing transformation program, the introduction of the market is willing to competitive new car ‘speed-teng’, and the existing market guidance for the terminal market price system to adjust retail prices (national unified) system. This immediately caused a huge shock unemployed car, people can not help but re-assess the knowledge, the public in this former auto giant GM catch-up in the Chinese market has been faced with a loss after what kind of revitalization strategies. Because the real threat to the general public is not the immediate loss of its two companies in China - Shanghai Volkswagen and FAW - public, if it continues to delay the passage of the past, changes in the market is always half a beat slower approach is the deadly . Clearly, the public has been awakened, and began a drastic change. Following last year’s Shanghai Volkswagen’s ‘Operation Hurricane’, the FAW - Volkswagen in the driveway of change began to accelerate: cleaning up the network to recover the pricing, to the Regional Manager, has never had power. ‘Base zero (all zero), discarded 20 years of accumulation, all from scratch. ‘Chih-Hsin Chen, general manager of Shanghai Volkswagen clearly recognize that the past glory as an obstacle to the development of today’s popular, CHAMC, only starting from scratch, start a new change, the public be able to fulfill the task of rehabilitation. Change on the public is concerned, is to take the initiative, but also backs against the wall. Twenty years into a dream of hegemony In 2005 is a multinational automotive companies in the Chinese market tu