Wahaha I question tomorrow go-.docVIP

 PAGE \* MERGEFORMAT 21 Wahaha I question tomorrow go? First glance, is a stupid question? Indeed, Wahaha is China’s domestic food and beverage industry leading enterprise worthy, after 17 years of development, in terms of firm size, marketing capabilities, financial capabilities, profitability in the domestic food and beverage industry, second to none. Even if the world beverage giant Coca-Cola brand, known as the world’s first all the bottling plants in China, profits, and may not be as good now Wahaha (of course, Coca-Cola is the surface of such profits, in fact, concentrated liquid that will sell Coca-Cola The bottling plant had already earned a huge profit). Wahaha is indeed qualified to feel proud of, people should also be proud of. Wahaha of praise for the success of Heroes on this to the world is too much. Here I would like from another point of view, to pour cold water on Wahaha throwing a given final point in the development of Wahaha awake. Wahaha recipe for success lie? Wahaha 17 years, the greatest source of success could eventually be reduced to one person they are the founder of Zong. This is both the Wahaha-house or in the food and beverage industry may be recognized. To a certain extent can be an analogy, if the Wahaha business empires compared to The People’s Republic of China, then the founder of Zong as an enterprise may be compared to our Chairman Mao Zedong. In fact, from start-Zong Mao’s ideas are deeply affected, Wahaha ‘Bishijiuxu’, ‘rural areas surrounding the cities’ differences in marketing idea is to Mao Zedong’s urban and rural guerrilla warfare to defend the true portrayal. In my opinion, Wahaha has been able to achieve today’s development, based on the following capital: 1. Wahaha Capital One: In the current domestic food industry is relatively strong channel distribution network. Wahaha 17 years to try to create pride in aggregators body model as a platform to build a strong distribution capabilities with distribution netw