Wang Wang why the marketing difficulties encountered-.docVIP

 PAGE \* MERGEFORMAT 20 Wang Wang why the marketing difficulties encountered? Wang Wang, as a well-known food brands have created a tremendous market miracle. Want Want Group, as a Taiwan food industry has gone through a few of the 40 spring and autumn. Like many of the first warriors to eat crabs, like the first one on the mainland system of production and marketing of rice crackers - rice cracker products, Wang Wang also made an astonishing success, the product in short supply. But the market after many years of intense work hard, it is now the Wang Wang Food scenery does not seem to have been submerged in a large number of food brands. As the Want Want Group has always been low-key style, the operations of the group has rarely hit the newspapers. Wang Wang’s development are stagnant? How to escape from the development of a bottleneck? Other businesses can also learn what kind of inspired him? Unstable network of sales and marketing teams Want Want Group led to stagnation in the current predicament into a major problem stems from the Wang Wang’s sales channels. Wang Wang entered the mainland because the mainland has not yet occurred when a new type of commercial activities, especially in discount stores, supermarkets, or in the initial stage, Wang Wang products are sold throughout the country relies mainly on the wholesale market for radiation, and because Wang Wang products The best-selling and operations staff of staff shortage, its wholesale channel has only done one central city, dealers, sales channel downstream customers and point of sale terminals solely under the ad to promote a natural flow throughout the country when Wang Wang 26 the number of branches are small business people the main role is to collect money to dealers. But with China’s rapid economic growth, circulation has also undergone tremendous change, food wholesale market that China’s economic development in the transitional product, has gradually completed its historical mission,