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Water State debate - how to remove white wine off-season of the itch-
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Water State debate - how to remove white wine ‘off-season of the itch’?
Moderator: Reporter Shan Hongliang
Zhu Danhong: Wuliangye Dealers
Yan Yang Jun: Qingdao Red Swiss Wine Co., Ltd. Manager
Xu Yang Chuan: white wine critic
Backgrounder: the end of 2003, Chinese wine, liquor boss Wuliangye off the first wave of price increases, promoting the liquor brand, price, Chinese liquor enterprises to expand the absolute rate of 300 percent of the price increase the height of the Chinese spirits market is arch from spine.
However, there is negative news liquor price increases, industry profits after the price increase from 5% to 3%. Earlier this year, there was news that due to some manufacturers of product price increases due to sudden death caused by the market.
The increasingly intense market competition in the liquor today, Wuliangye, Luzhou, Shuijingfang, Jiannanchun surprise, such as the rapid growth of corporate profits, which is white ‘price increase’ is a new look. ‘Wine culture’ is not a panacea, it is not just a drink Baijiu ‘history’, does not mean Zhushuizhurou price increases, but the brand, and cultural growth of the external expression.
Liquor just raise prices soon, the entire industry will be ushered in after the first one off-season price increases, in the face of this, major companies are rising whether we should just drop the product price confused the situation.
1, after the first one off-season price increases will have大鱼吃小鱼 ?
Moderator: white wine is the most worrying one industry, because the current prices have been low spirits to the limit, if not made a statement of the boss can afford to launch a step ahead of price increases Wuliangye, that a lot of liquor companies only choice is to surrender. However, after the liquor price increases quickly ushered in the industry off-season, it was predicted that: This off-season is a great opportunity大鱼吃小鱼 , Wuliangye, National Pits 1573, Shuijingfang, Jiannanchun i
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