Warning corporate image was recorded.docVIP

 PAGE \* MERGEFORMAT 22 Warning corporate image was recorded In China, 9.6 million square kilometers of land, people are no longer strangers in the ‘corporate image’ concept. Professional practice of public relations has brought great economic benefits for the enterprise, it is no longer surprised. Corporate image, has not only for theorists and economic circles have talked about, but have become a matter of face is very broad topic. With the ‘business’ in this contemporary society of the most active development of the gradual deepening of social organization, ‘corporate image’ has been integrated into people’s focus of attention. Today, if a successful entrepreneur told people that he did not understand corporate image, which perhaps will be regarded as unthinkable. Today, organizations from enterprises to government agencies, focusing on self-image building, and communication have become fashionable. It has happened to see, for associations, enterprises, high-profile and reputation for their survival, development is how valuable intangible assets. ‘Can not sell it to advertise’ the idea has been updated, ‘fear of fear in well-known pig Zhuang’ concept has become obsolete, ‘floral butterfly unsolicited’, even back when it became a joke. Looking back ten years, we can not help but sigh: the public relations industry than the momentum of rapid development, corporate image shaping projects are not always as bright as bright Yangchun in March. Among the bustling mix of many discordant notes. First, the decade for businesses on how to shape their own image has not been able to form a complete theoretical model. The result is enterprises from their own experience and management start relying on a variety of very different and even the idea of confusion, so that shape the corporate image has become ‘Baxianguohai, recount’ is not wonderful situation. Second, the theory of vague and will inevitably lead to confusion in practice, in particular, some quality is no