Weak brand how to face strong opponents Hukoubaya-.docVIP

 PAGE \* MERGEFORMAT 19 Weak brand how to face strong opponents ‘Hukoubaya’? Garley, Inc. (a pseudonym) is a growing type of instant noodle business, company size is small, weak in strength, the product line has less, therefore, develop and expand the market, very difficult time, but in this case, in 2004, the enterprise Sun starts to build and market Shique meticulously staged a strong opponent’s weak brand Zhidou a good show. While its rival, but it is the national instant-noodle industry, one of the top five ranked cloud snow instant noodles (a pseudonym), in this long-running tug of war in the market, the Garley full use of the company’s strategy for war: From the customer’s ‘alternative’ selection, the unique operation of the market, to a combination of a variety of tactics to use, everything is perfect order, everything is ripe for ... ... and all this is that the initiator had never set foot noodle industry, the company’s sales manager Li Hua Lo and has never done instant noodles products distributor Zhao. So, how do they ‘Dances with Wolves’ do that for? Market research to catch up ‘accidental’ Development Yongming market, Hua was one and a half months into the instant noodle industry, the time for the instant noodle market operations can be considered an outsider, but he operation of other fast moving consumer goods unique experience of many years he was brimming with confidence, or so. In his view, a strong opponent weak brands in order from there, ‘Hukouduoshi’, scientific and reasonable to find a suitable distributor is the key to the success of the operation. Weak brands can be identified only with a genuine manufacturers ‘hand’ of the dealers, eventually be able to David and Goliath, with small minded to win. How to find a ‘love and’ partner-type distributor, he is more his own distinctive approach. Sun arrived in the market, Hua did not like the salesman, as a general switch to the ring in urban areas to find customers, but holding his own pe