Way of marketing non-marketing - marketing food companies over how to deal with the shortcomings of.docVIP

 PAGE \* MERGEFORMAT 21 Way of marketing non-marketing - marketing food companies over how to deal with the shortcomings of Why The frequent occurrence of tragedies? In 2007, grain temple crisis due to shortage of funding chain, becoming the largest food industry event in China; in followed by the 2008, Hebei Sanlu for ‘melamine’ case led to bankruptcy, Hunan Prince Milk of funds strand breaks are the three major International Investment Bank Holdings, Zhejiang Yi-Jia-xiang beef jerky king, founder of his wife due to inability to repay 400 million yuan while private lending both fled the country, while the grains temple, also formally declared bankrupt by the end of ... ... in this short period of last couple of years, this scene Screen tragedy happened around us constantly, leaves us with endless regret and regret and even more inexplicable that we took to heart the confusion: in the end, these food enterprises in China were how it? Why are these tragedies often happen? What next, how many similar incidents will still be broke? History is always strikingly similar! In 2008, China’s reforms and opening up three decades, three decades in which to stay in our memory, how many heroes have been spray淘尽 ah! Sun God, in the turnover to reach 1.3 billion after the peak period of expansion due to the gradual decline of diversity; 3, in the sales of 8.0 billion, after a stunning result of Hunan ‘Changde incident’ crashing fall; Qin pool, In a high price to win the CCTV S Wang blending incident came to light after the product which has plummeted since then disappeared; sun rose, in the lead ‘iced tea’, ‘warm tea,’ the trend after a period of glory came crashing fall due to the internal management turmoil; Chun Du, China has been crowned as the first brand ham, because the blind diversification, poor management of the collapse; Huiyuan he or she, by virtue of unique men and women in the rum drinks during the astonishing record of 2 billion in investment performance, b