What kind of decorative was worthy of white gold - to talk about the milk ad.docVIP

 PAGE \* MERGEFORMAT 22 What kind of ‘decorative’ was worthy of ‘white gold’ - to talk about the milk ad Milk not ashamed of the reputation of platinum in the food, what what kind of creative advertising only Chende on it, I think it should be made to disperse from the creative thinking going on, whether it is ordinary-looking creative or brainstorming type of creativity, from the fundamental speaking, be able to drive sales is the best creative ideas. Creative and Marketing Advertisers and advertising people tend to have a different appreciation of the position of, advertisers who see creativity as a life, for the soul, but they often ignore the market and consumers; advertisers know their products and markets, have their own creative ideas, They do not need gaudy showy creativity, they need to have the ad sales force works require advertising appeals to impress the consumer mind and the request of the aspirations of advertising than creative expression itself. So in the ad and the advertisers pull, according to contests, advertisers will come out a winner, so the Chinese on the screen appeared a lot of advertisers will work, and less work to meet the advertising preferences, then the What kind of advertising both creative, but also has a sales force do? A difficult to pull a good marketing ideas As we all know, in the domestic dairy enterprises, bright, Erie, ternary and Mengniu liquid milk is the most powerful producers. Light has always been emphasized in advertising their milk - cow’s health, and succeeded in a bright plastic proper endorsement cow cartoon image to the consumer has left a deep impression on him. As the light is a national dairy brand originated in Shanghai, so bright brands in the accumulation of a trace of more cities, but it has also become an obstacle to expanding the brand light, light can not be emphasized in the ad real milk, but only from cow efforts in order to convey to consumers of such a logic, because their cattle are he