Tsingtao Yan beer capital peak showdown.docVIP

 PAGE \* MERGEFORMAT 21 Tsingtao Yan beer capital peak showdown Beijing’s huge market to make Tsingtao beer most exciting, Hukouduoshi both dangerous and likely to pay a life after the success of pleasure. Qingdao Beer, general manager of the Sui Northern Sales Company draw to understand and snatched the Beijing market, we must eat Yanjing beer market territory, pull it out in the capital banner. January 9 this year to bring ‘big priority’ large-scale attack on Beijing market, had been plotting to break the draw Sui Yenching strong distribution network. Just a few months, Qingdao Beer has been great excellent foothold in the Beijing market. Entering the peak season in June, the Qingdao Beer promotional campaign to further strengthen the community. Sui draw is a winner: ‘According to this trend, only a big year is expected to excellent chance of achieving a product of 10% market share. ‘10% Of a market share of not prominent, but the beer market in Beijing, 10% of the market share is of special significance, marking the Beijing competition in the market structure has undergone tremendous changes. For aggressive offensive Tsingtao, Yanjing Beer naturally can not sit idly by and launched a counterattack. Yan Li Fucheng, chairman of beer late in May Yanjing beer festival conference to say: ‘We have the firepower of Tsingtao occupies a pressure to the urban and rural areas. ‘He even asserted that Tsingtao’s strategy will fail. Low ‘Qingdao big priority’ interpretation of street fighting Storm In Beijing, Yanjing Beer accounted for most of the low-end market and has become a hegemon. Other brands of beer not only can not leave it to the Beijing market sentiment, and are unable to compete directly with them, so are taking a different market segment strategies, attacking niche markets. Immediately after, Tsingtao Beer to attack the capital market, they have continued Tsingtao consistent domineering, high-profile entry, in full swing, it is necessary to come to