The three key project marketing success (on).docVIP

 PAGE \* MERGEFORMAT 21 The three key project marketing success (on) Today’s world, technology exchange and dissemination of information faster and faster, the manufacturing industry, as products increasingly become homogeneous, enterprises should maintain a sustainable competitive advantage has become increasingly difficult. Therefore, many global companies have begun to customers to provide comprehensive solutions to customer problems in a field as an expert for the overall operation of the project. At the same time, how to project marketing and related businesses have become the focus of professional marketing staff, combined with years of practical experience in project marketing, we that the following three aspects of successful business practice is key to marketing the project: Profound grasp of the character and nature of project marketing The right to develop the project goals and strategies of marketing Effective implementation of the project a project sales marketing In this paper far as marketing and management of small and medium projects to discuss, the marketing environment is relatively clean, non-commercial body involved is relatively small. And in some large projects or multinational projects, may be in the marketing process will have to consider the national interests, government relations, political and social factors, and these factors, often in the process of fighting for the order may have an immeasurable effect. One. Grasp the character and nature of project marketing Project is a complex transaction, within a limited time offer integrated products tailored collection, which contains a series of system components, services, and services. In this definition, we have the marketing perspective into account. View transactions executed within a limited time, buyers and sellers of a subject. Special product trade collection of content, including a group of products, services, and the match with a specific design. Charac