The terminal is the way out there - BONS terminal marketing strategy Review and Reflection.docVIP

 PAGE \* MERGEFORMAT 33 The terminal is the way out there - BONS terminal marketing strategy Review and Reflection Shrouded in the darkness under the Chiang-cheng, Wuhan, silk alongside the Huangpu Building, 21 Floor, Po is still brightly lit. As a C-BONS Group, chairman of Liang Liang wins despite the recently introduced 170 million U.S. dollars in personal assets, was one of the richest man in the media as the cosmetics industry as China Rich List 35, and perhaps at this moment Looking to the distant surging ever since the Yangtze River, inner there is no joy. 14 years has been the creation of C-BONS Group’s 2002 revenues of more than 2.2 billion, employing nearly 20000 people, the country has eight operating Area, more than 100 business liaison, marketing network covering the whole country. C-BONS Group, involved in cosmetics, hygiene products, medicine, beauty salons and other areas, with Li-hua-BONS, Bolan, the United States Tao, SLEK, Feng Ying, Shun Shuang, Kit Ting, Kitty, Iran-fold Shuang, Czech Republic, Thailand, the justifications for Suda Ten other brands. C-BONS Group, the most commendable is based on the Chinese market have taken a deep insight into the operation of a terminal focus on the ‘C-BONS mode’, this mode of operation as a challenge to international brands such as Procter amp;amp; Gamble, a successful example has been fast moving consumer goods large number of domestic counterparts emulated. However, entering the new century, C-BONS Group, mid-expansion and the momentum of rapid development was inhibited after 2001 did not introduce a new corporate re-brand, C-BONS have emerged, including operating costs surge, sales dropped, margins have been squeezed, employee satisfaction rate decline in turnover rate increased, and so many problems. Liang Liang wins should be clear to know BONS by the high-speed growth period into the stagnant period, as well as the C-BONS BONS established by the ‘terminal model’ is facing the biggest challenge s