The success of their marketing innovative laws of perspective wine giant battle of wits.docVIP

 PAGE \* MERGEFORMAT 35 The success of their marketing innovative laws of perspective wine giant battle of wits Advances in the field of marketing is really changing. Today, the domestic industry has no business decision-makers dare to look at this growing trend of accelerated changes, while the Xinruzhishui. Innovation, has become a market economy, people with lofty ideals of consensus and overwhelming to cast our way of life. However, another depressing fact that they lie in the real consternation in front of the elite: Marketing sector, the vast majority of innovative efforts have ended in failure. In such a ‘does not mean to die innovation, innovation is equal to court death’ of the era, exploring the success of marketing innovation law became our top priority. Changyu and Suntime marketing innovations: Shangcuanxiatiao The industry several years ago will be able to foresee the domestic wine industry will be profound changes, it seems that is not difficult. But to anticipate changes in the intensity of today, but it is not easy. 2002 ‘China Business’ surprise, published a report with the muckraking nature, through a company chairman Wang, Hebei Province as saying that the situation 80% of the Jing Bao wine industry is ‘foreign garbage’, tore open the domestic wine industry, the veil of calm and elegance. This directly into China in 2003, wine giant struggle between innovation and the fuse on stage. Shortly after the Spring Festival in March 2003, the domestic wine industry upstart Suntime International could not wait to marketing innovation in Shanghai, and sounded the clarion, clear-cut for this year, positioned as a ‘universal red wine year’, and resolutely carries out the whole country and launched a ‘ Wine popularity Storm ‘. Its core content is: Suntime is a gift of 28 dollars buys you a price, sales Suntime quality dry red wine, dry white wine. We all know, currently on the market high-quality dry red wine, dry white wine generally have at least t