Way beyond the lonely champion.docVIP

 PAGE \* MERGEFORMAT 33 Way beyond the lonely champion Globally, very few have that a household electrical appliance enterprises to companies like J, as in certain types of household electrical appliances market, the mass of more than 70% of the market share. J’s 97 years since the market has been dominated by domestic Soymilk’s absolute leadership position in the domestic Soymilk this relatively small market, J’s 2000 sales of nearly 3 million more in 2001 reached nearly 4 million in sales income, but, J appliance market in China is still unknown even small household appliances, and she was like a ‘big looms in the city,’ and, like Gao Ren, though its success and achievements, but ‘non-intellectual people, no-Yong Gong’, true, can it be is a lonely champion. Of course, J’s all up and down with the bigger vision, they did not indulge in front of the achievements, they not only strove to further enlarge the market home Soymilk and consolidate its leading position, while striving successfully to other small into the field of household appliances; but they also see the limitations of home Soymilk market and the upcoming competition, especially the major competitors and Philips, which is a big competitor is trying to enter the home market, soya-bean milk, J’s Market position is facing severe challenges. In such a situation, J’s leaders in August 2000 to find our company and hope to work together for the J’s to find the right path of development, especially in the marketing strategy, marketing and brand building, etc. to enable the company to have J a big leap. A good grasp of the problem is half the battle In fact, our company within the J project team through the visit and city transfers, it was agreed that J is currently an urgent need to address the problem mainly in the following: 1, how to maintain an industry leader in home Soymilk status? 2, how to blocking new entrants such as the main rival major competitors? The fight against small competitors? As