VS strategic competitive carriers to compete- Chinas wine industry two kinds of competitive positioning.docVIP

 PAGE \* MERGEFORMAT 20 VS strategic competitive carriers to compete: China’s wine industry two kinds of competitive positioning There are two major wine competition in China’s competitive position, one is operating competitive positioning, a strategic competitive positioning. The former mainly through the enterprise operational processes, links, management, the practice of taking the most optimized, making business operations more efficient and better operating efficiency, such as the U.S. dollar sales, high packaging cost of low price strategies. While the latter was alive based on the definition of target markets, business and other relevant strategic positioning at the level of consumer demand, a major innovation, which reflects a business ‘value proposition’ differences, as well as operational resources of the matching, such as targeting only domestic lamb wine meat and wine, raise ‘China succulent brew first wine’ of the concept and process characteristics on product to meet consumers ‘health drink’ and ‘Happy drinking’ needs, develop products for consumer spending mentality will lamb wine products positioned in the ‘a kind of taste good nutrition, healthy drink’, also draws on the brand of cultural superiority and corporate resources to achieve rapid growth. First, wine carriers competitive positioning Chinese Wine Marketing From EMKT. in business management, process planning, organizational structure and operation has made great scope to upgrade often occur a number of key operational aspects of the enterprise can not restrict further development. In this case, businesses can operate through innovation and competition, through a tool, model or a concept, will be able to successfully resolve business operational issues so that benefits can be a multiple of upgrading. At this point, we can see that the early ‘disk drive’ mode to Anhui, the contribution of wine as well as the national wine industry. Due to improved operational efficiency of the approac