With regard to marketing management 7 claim.docVIP

 PAGE \* MERGEFORMAT 28 With regard to marketing management 7 claim In recent years, 4P, 4C, USP, positioning, event marketing, science marketing, integrated marketing communication, brand management and other sound or imperfect, effective, or whether the general terms used in marketing and management aspects of the theory are endless . Especially the immature Xure theory of brand-building, so many companies go astray, to pay a higher price. Squandering charming eyes, and many had clear thinking, experienced and deep experience of marketing, president, planning director, marketing manager as well as specifically for enterprises to provide professional planning services to companies planning to become confused together, even some very good, time proved to be correct big business executives are no exception. Changes in the market to accelerate in the new situation, how to deal with corporate branding? How to maintain vigor and vitality? How to optimize marketing methods and tools? How to deal with the brain inside the brain and external relations? Planning how to manage the marketing team? How innovation in marketing methods? I combined their planning department in large enterprises and professional planning of the company’s management experience, now on a number of immature views and industry to explore. First, there is no reasonable profit branding zero Whether it is advocated by Lenovo Group’s ‘brand = logo reputation’, or domestic or foreign person asked about brand management theory. Practice Summary Ye Hao, grandstanding, no matter whether on paper, has its timeliness, limitations and industry differences. No one denied the importance of the brand, the key is that different industries, different companies at different times the size of the brand’s needs and focus are different. Brand’s role is limited, not all companies need to brand, the brand can not achieve. March 26, 2004, Lenovo Group invested 80 million U.S. dollars to become the sixth issue of