国际市场营销重点素材.docx

1. India, Russia, China, Brazil are in group countries which are in the same Union named… BRIC金砖四国 2. Monochrome and polychrome definitions Polychrome cultures in cross-cultural communication means type of cultures where representatives usually trying to do couple and more businesses at the same time. Monochrome cultures in cross-cultural communication means type of cultures where representatives usually to concentrate on doing businesses “Step-by-step”, or organize doing business according the most logical way. 3. In developing countries consumers mostly prefer: They prefer global products from the developed countries and the goods of national characteristics from their own country 4. Which kinds of crisis are not natural disasters crisis？ Financial crisis Economical crisis 5. What is the most famous Franchiser in the World？Mcdonald`s （should follow the standard of the quality of the product）（contract manufacturing don’t care the procedure but the result） 6. The risk of an investment that has a predetermined maximum downside potential, which is usually the initial amount invested is 7. The steps or strategies implemented by firms to determine the optimum price of a product. Cost versus market based approach基于成本与市场 New product pricing: skimming versus penetration pricing 新产品定价: 略读与渗透定价法 Standardization versus adaptation approach标准化与自适应方法 Centralized versus decentralized approach集中与分散处理的办法 Preparedness for internationalization and industry globalization: pricing strategy prototypes国际化和产业的全球化准备: 定价战略原型 8. What is a product on the FOREX market? Currencies (FX) usually refers to expressed in foreign currencies can be used for international settlement of all kinds of means of payment. Include: foreign currency, foreign currency deposit, foreign currency securities and foreign currency payment voucher. 9. What is WTO？ The World Trade Organization (WTO) is the only global international organization dealing with the rules of trade between nations. 10. Which