江苏省徐州市睢宁县菁华高级中学“四步教学法”教案+课件：牛津版高中英语模块四Unit1AdvertisingReading语言点2.ppt

Learning objectives Step II Key words Phrases Self-study guidance 2 Translate the following sentences into Chinese and refer to the English paper or dictionary then notice the usage of the underlined words. We are so used to them that we often do not even realize how many we see and hear in a day. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare. This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! Presentation 1. We are so used to them that we often do not even realize how many we see and hear in a day. Ex: The new machine _____production. However I_____it. is used to increase; am not used to controlling is used to increasing; don’t used to control used to increase; don’t used to control used to increasing; am not used to control 2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. believe 与 believe in believe 相信，认为有可能 believe in 相信某物的存在；信任某人Many people don’t believe in God. Practice: believe/believe in I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings. I _____ what he said just now, but I don’t _______ him. 3. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare. be meant to= aim to do=be intended to do 旨在，目的是 What he said at the meeting ____ make us support his idea. A. meant to B. means to C. was meant to D. is meant to mean 1)vt./vi. 本意是，意味，打算 mean to do sth. 打算做某事 mean doing 意味着，意思是 be meant for … 专供…, 为…而准备的 I’m sorry, but I didn’t mean to hurt you. 错过了这班车意味着再等十分钟。 Missing the bus means waiting for another ten minutes. The fashion magazine is meant for young