博思堂徐州国基城暗念整合推广策略方案.ppt

国基城邦Guoji City-state;徐州全局：版块之争;东部与南部的版块之争;版块之争：南部缺乏扛鼎之作;南部区域市场战局;南部区域市场战局;项目突破点1得山，得水，得人文的豪宅气质;项目突破点2南部楼盘门户位置;项目突破点3规划亮点提升项目价值; 市场调研方向修正;9月15日房展会有感;山居概念泛滥;创作线索 “豪宅生活方式”;[定位]定义徐州Pen-House半山豪宅;[创意演义]Pen-House豪宅;《 Pen-House半山豪宅定义》;《 Pen-House半山豪宅定义》;《 Pen-House半山豪宅定义》;《 Pen-House半山豪宅定义》;徐州首个居住山体公园 —一座城市的半山豪宅； 徐州首个极致奢华建筑 —一座城市的新华丽复古风潮； 徐州首个新奢华主义生活场 —一座城市的新门第标高；;[推广案名建议一]国基城邦GuoJi City-state;[推广主题建议一]收藏一座城市的奢华;[推广主题建议二]一步湖山，自然城邦;[年度推广主题建议]国基城邦2008的风华绝代 ;备选;Logo表现;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-20