惠州山水芳邻品牌痰尼升传播策略.ppt

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惠州山水芳邻品牌痰尼升传播策略

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 传播体系二:卖场整合 A.6感情景营销 B.营销中心包装(功能牌+POP+背景+宣传画面+易拉宝等) C.看楼通道 D.样板房(功能牌+温馨提示) E.半山会所(功能牌+背景+宣传画面+易拉宝等) F.登山路径(标识牌+高杆路旗+旅游图+情景雕塑) G.围墙广告 H.楼体条幅广告 I.商业街情景包装(铺位包装+统一VI+灯光工程) Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 芳邻印象之华府生活写真 ——首创6感营销 A、整个营销中心,散发着浓浓的手磨咖啡的味道,玩味雪茄吧。 B、对于意向购买客户赠送高档车饰或雨伞。 C 、现场花车/雕塑等摆放 D、现场聘请学生踩山地自行车、周末画廊、挑战极限运动区(如滑板)、街舞、练习瑜枷等。 E、半山骑警秀\垂钓\露营徒步。 F、提供放鸽广场、涂鸦广场、风筝广场等参与性活动。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 山水芳邻登山路径举例 A.旅游地图(略) B.高杆旗 龙岗上游 21万平米坡地华府 城市半山 一个阶层的收藏 富源达地产 筑就美好生活 C.功能牌 D.情景雕塑 …… Evaluation only. Created with Aspose.Slide

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