Competitiveness Criteria and Possible Recovery Strategies for Petrochemical Business.docVIP

2011 Nikola Luburic 79 COMPETITIVENESS CRITERIA AND POSSIBLE RECOVERY STRATEGIES FOR PETROCHEMICAL BUSINESS Nikola Luburic Abstract The object of this work is to discuss the causes, definitions and implementation of strategies that could result in structural modifications within the European petrochemical industry. The following figure depicts the basic business strategy for operating in high growth petrochemical markets. In the high growth petrochemicals market, the players have to expand in order to maintain their market share and position. The possible recovery strategies,calling for