湖南通用牛津版必修4第一单元学案.doc

Module 4 Unit 1　Advertising 一、单词精研 1 persuade　vt. 说服，劝说；使信服 (教材P2)An advertisement uses words and pictures to persuade people to buy a product or service，or to believe in an idea.　广告用文字和图画来说服人们购买产品或服务，或者相信某种观点。 【辨析】　persuade sb.to do sth.，try to persuade sb. to do sth.，advise sb. to do sth. persuade sb. to do sth. “说服某人干某事”，其结果是成功的。 try to persuade sb.to do sth. “尽力说服某人干某事”。与advise sb.to do sth.同义。 advise sb. to do sth. “劝说某人干某事”，其结果可能是劳而无功(即“说”而未“服”)。 He persuaded some people to go back with him to Greenland. 他说服了一些人跟他一起返回格陵兰岛。 ② (牛津P1482)I allowed myself to be persuaded into entering the competition. 我搁不住人家的劝说，就参加了比赛。 ③ He was persuaded out of going to the party. 他被说服不去参加聚会。 ④ She advised her parents to give up their plan，but they wouldn’t listen. 她劝父母放弃计划但他们不听。 2 aim v．以……为目标；瞄准 n．目的，目标 (教材P3)PSAs aim to teach us and help us lead better lives. 公益广告的目的就是教会并帮助我们过更好的生活。 ① This activity is aimed at improving the students’ ability of listening and speaking. 这项活动的目的是提高学生的听说能力。 Pop art was an important modern art movement that aimed to show ordinary twentieth century city life. 波普艺术是一个重要的现代艺术流派，着眼于展现20世纪普通的城市生活。 ③(牛津P42)We should aim for a bigger share of the market. 我们应该努力争取更大的市场份额。 ④(朗文P43)The environmental agency is taking aim at a popular but dangerous chemical used by farmers.环境部门正在针对农民广泛使用一种危险化学品采取行动。 3 benefit　vt. vi.使受益；得益于 n．益处，救济金，奖金 (教材P3)All of these ads are meant to benefit the public，and you can often learn a lot by following the advice they give.　所有这些广告都旨在使公众受益，接受他们所给的建议你往往可以学会很多东西。 ①(朗文P164)New regulations will greatly benefit the region’s poorest residents. ＝The region’s poorest residents will greatly benefit from new regulations. ＝New regulations will be of great benefit to the region’s poorest residents. ＝New regulations will be greatly beneficial to the region’s poorest residents. 新规定对该地区最贫穷的居民将大有好处。 I have typed out some lecture notes for the benefit of those peop