姬麒企业无形资产价值管理分析.doc

郑州航空工业管理学院 毕 业 论 文（设 计） 201 届 专业 班 题 目 企业无形资产价值管理分析 姓 名 姬麒 学号 120111116 指导教师 闫明杰 职称 讲师 二О年 月 日  知识经济时代的到来无疑把企业无形资产的重要性提到了一个新的高度，企业无形资产越来越成为企业创造力和竞争力的源泉，成为了企业核心竞争力的关键要素。所以，对无形资产进行价值管理就显得日益重要。 本文首先通过分析无形资产价值产生的过程，结合企业管理无形资产的必要性和目标，来阐述无形资产价值管理在企业中的重要地位。其次，实际问题具体分析，通过分析无形资产价值管理具体手段和途径，阐述无形资产价值管理的具体管理方法。再次，本文解释了目前企业无形资产价值管理中存在的问题和缺失，从微观和宏观两个方面出发，分析管理过程中存在的问题。最后，针对这些管理手段的缺失，提出了一些解决方案，并对今后的发展方向进行分析预测。这些方案旨在完善无形资产价值管理，确保管理体系的正确运转，进而为企业产生超额收益。 本文的创新点是从无形资产产生收益的角度来解释无形资产价值对企业生产发展的重要性。 关 键 词 无形资产管理； Analysis of Intangible Asset Management By：Ji Qi Supervisor:Lecturer,Yan Mingjie Abstract The knowledge economy era is no doubt the importance of the intangible assets referred to a new height, intangible assets is increasingly becoming a source of creativity and competitiveness of enterprises, it has become a key element of the enterprises core competitiveness. Therefore, the value of intangible assets management is becoming increasingly important. Firstly, by analyzing the process of generating value of intangible assets, combined with the necessity of intangible assets and management of the target company, to illustrate the value of intangible assets management an important role in the enterprise. Second, practical problems specific analysis, by analyzing the value of intangible assets management specific means and ways to explain the specific management of intangible assets value management. Again, this article explains the problem and the lack of value of intangible assets management companies that exist at present, from the micro and macro aspects, analyze the problems in the management process. Finally, for the deletion of these management tools, and proposed some solutions, and the analysis and forecasting of future development direction. The program aims to improve the value of intangible assets management, to ensure the correct operation of the management system, and thus for the enterprise to gener