DESSLER力资源管理_03.pptVIP

After studying this chapter, you should be able to: Outline the steps in the strategic management process. Explain and give examples of each type of company-wide strategy. Explain what a high performance work system is and why it is important. Explain the ten steps in the HR Scorecard approach on creating the HRM system. HR’s Strategic Challenges Strategic plan A company’s plan for how it will match its internal strengths and weaknesses with external opportunities and threats in order to maintain a competitive advantage. Three basic questions in planning Current business position? Future business position? How to reach the future business position? The Strategic Management Process Strategic management The process of identifying and executing the organization’s mission by matching its capabilities with the demands of its environment. Strategy A strategy is a course of action. The company’s long-tem plan for how it will balance its internal strengths and weaknesses with its external opportunities and threats to maintain a competitive advantage. The Strategic Management Process Strategic management tasks Step 1: Define the Business and Its Mission Step 2: Perform External and Internal Audits Step 3: Formulate new business and mission statements Step 4: Translate the Mission into Strategic Goals Step 5: Formulate a Strategy to Achieve the Strategic Goals Step 6: Implement the Strategy Step 7: Evaluate Performance Overview of Strategic Management Step 1: Define the CurrentBusiness Decisions on: Products and services to provide Where to sell them Product/Services differences from competitors Example: Rolex sells high-priced quality watches vs. Seiko sells inexpensive but innovative watches Step 2: Perform Internal andExternal Audits Analyze external and internal situations Usage of SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis through the usage of a SWOT chart Step 2: Perform Internal andExternal Audits Step 3: Formulate a New Business Mission and I