BiscuitcategoryintroductiontoNKA-201405选读.pptxVIP

中国有着世界上最为庞大的零食消费人群他们喜爱健康高质量的饼干并愿意为之支付多一些的价格;Sales Volume (Ton);Plain Sweet;根据尼尔森2013年报告，进口饼干所占市场份额一路攀升，2012年中国饼干市场总市值194亿，进口饼干占比 8%（约15亿）。相比整体饼干市场7.4%的年增长速度，进口饼干类增长速度达到32%， 是前者的4.3倍。;5;;Segment value importance National total;Manufacture Value Share National total;蓝罐和麦维他都在品类高成长价格区间;Growth engine;;全国包装饼干市场各区域份额;13;Data Source: Nielsen Retail Index RI2012 Aug 2013;进口饼干LFA销售贡献;Month Sales Value contribution to MAT Year;Biscuit category also indicate Holiday seasonality, PREMIUM product are sold even stronger in CNY. Manufactures should take the advantage of Chinese New Year.;Peak season c