Unit5 Poduct Introduction.pptVIP

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Unit5 Poduct Introduction

Basic Knowledge on Marketing English ---South China Institute of Software Engineering. GZU CONTENT INTRODUCTION: This book briefly talked about a boy named Jack, who has just graduated from a professional school. After he has an interview given by Mr. White, he begins to work and do business there. From Jack’s life and work we will learn the basic knowledge on marketing as well as improving our abilities in spoken and written English. Each unit includes 8 parts part 1 warming-up part 2 new words and expressions part 3 dialogue part 4 reading part 5 practice part 6 touch a stone and turn it into gold(点石成金) part 7 grammar(名词、冠词、数词etc.) part 8 test(时间45分钟,满分100分 Basic Knowledge on Marketing English Unit 5 Product Introduction Part 1 Warming-Up Work in pairs Student A : Choose one of the pictures below and give descriptions. Student B: Guess what piece of equipment it is. Camera, computer, calculator, fax(facsimile), mobile, printer, rfrigerator, washing machine, electric fan, photocopier, telephone, television, video camera. Part 2. New words Expressions Intend, install, boardroom, solution, HDTV ( High- Definition TV ) selection plasma, Palsma TV, DLPTV (Liquid Crystal Display) Projection, Projection TV, closeout, replacement, efficient, delivery, expertise, deserve, according to , experience, relationship, client, respectful, effective, aggressive, competitive, competition, consumer, persuade, direct, approach, indirect, benifit Part3. Dialogue Jack received a call from a customer asking about the TV sets of ABC Company. Now he is giving a product introduction to the customer. Exercises Role-play work in pairs. Imagine your company is selling washing machines in a department store. What questions would you like to ask and answer: What important points would you discuss about? One act as a sales person and the other as a customer and practice your dialogue using the words and expression learnt in this unit. 2. Match the tele

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