图书馆受众注意力资源同质化背景下差异化突围的路径选择.pdfVIP

情撮资剌工作 2013 军第 4 期 自 阳 往 ω 冬 中 叫 H 昭 图书馆受众注意力资源同质化背景下 差异化突围的路径选择女 兰孝慈王江(东北林业大学图书馆哈尔滨 15∞40) 摘要 文章针对211 工程大学图书馆近年受众注意力资源开发情况进行调研，结果表明，为数不少的 围书馆，在受众注意力资源开发方面存在定位模糊，文献资源建设内容趋同，服务模式、服务项目相互克隆等 同质化的倾向。在高校受众需求日趋多样化、个性化的今天，图书馆受众注意力资源开发在经过必要的同质 化阶段后，必须走差异化的突围路径，以满足图书馆资源与服务有效转化为学校教学科研知识信息的需要。 本文在分析同质化表现及利弊基础上，提出了破解受众注意力资源开发同质化的路径选择。 关键词 受众注意力 受众注意力资源 同质化差异化 The Path Selection of Alienation Br四kthrough under Library Audience Attention Resources Homogeneity Background Lan Xiaoci Wang Jiang (Northeast Forestry University Library ,Harbin , 150040) Abstract This paper researches on the 211 university library audience attention resources development. The results showed that a large number of libraries have tendency to homogenization in the audience attentÎ on resources devel- opment , such as vague position , literature resource construction convergence , mutual clone of service model and service projects. Today college audience demand is becoming more diverse and personalized. After the necessary homogenization stage , library audience attention resources development must select the path of differentiation breakout in order to meet the needs of the effective conversion of library resources and services effectively transforming teaching and research knowledge and information. On the basis of analysis of the homogenization of the pros and cons , this paper proposed path selection to crack the library audience attention resources