finalpowerpointpresentation–appleinc–090415194543–phpapp01.ppt

APPLE INC. ( MBA 660 USM) Presented By: Jennifer Cao Mercy Antony Tejal Sinora Lashunda Price Logan Tisdale “Change the World through Technology” April 1976, Apple Computer, Founder Steve Jobs Industry: Computer Hardware and Software, Consumer Electronics 1984, Macintosh Sculley- Mac with new features Amelio- Return to “Premium Price” Jobs back-Apple Turnaround Current Scenario Sales Current Issues Steve Jobs Current Issues Low Market Share 6.6% Opportunities Fast growing Industry (Customer Electronics Industry) Technological Innovations Extend new products to loyal customers High Potential music phone market Strategic Alliances ? Big Move Jan 2007- Apple Inc. CE Industry Competitor Environment High Competition Share of Dell and HP Microsoft and Intel-Leaders of Software CE Industry- Sony, Nokia, Samsung, Cisco, Motorola Competitor Environment Threats Extensive Competition Substitute Products Low prices of Competitors Technical Advancements Economy downfall Five Forces Model Branding Innovation Differentiated Product Ease of Use Superior Quality Retail Strategy Strengths Marketing and Sales Customer Loyalty Online Sales Strengths High Price Proprietary System Niche Market, Less Penetration Cannibalization Weaknesses Differentiation Strategy Value Creation Core Competencies Differentiation Strategy Unique Features and characteristics Commands Premium Price High Customer Service Superior Quality Prestige Rapid Innovation Sustainable Competitive Advantage FF