包头保利花园度推广营新销方案亚豪.ppt

优化传统渠道 朋介、广播、短信、公交 加大辐射范围 区域交界处、 01 案名释义 至尊：体现产品高于之前档次及尊贵感 金棕榈：三期金棕榈系列的延续 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 至尊 至臻 至美 保利·尚呈 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 案名释义 01 尚：尊崇、久远之意 经典建筑为尊贵之士所建、唯尊贵之士所选 呈：显露、献上之意 保利花园三期绝版稀缺之势耀世呈上 尚呈：谐音为“上乘” 喻为保利建筑为住宅上乘之作 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 01 承载新的案名支撑的价值 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 唯保利之势 筑上乘居所 独领鹿城六载 保利建筑历久弥新 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 唯新区崛起之势 领鹿城繁华 城市大步东迁 繁华崛起第一中心 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 唯万亩公园环抱之势 创鹿城宜居 比邻三大公园 清新生态第一中心 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 唯稀缺珍品之势 享居住舒适 稀缺11层电梯洋房 臻品生活第一中心 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 唯精品精装之势 立鹿城华宅典范 独享专有资源 尊宠生活第一中心 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 唯孕育六载之势 启鹿城优质生活 万名业主家庭信赖 成熟生活第一中心 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 01 本案2011年推广价值点地图 3月 8月 7月 6月 5月 4月 9月 10月 品牌 导入期 产品 导入期 产品价值 导入放期 开盘 信息释放 品牌之势 精装之势 环境之势 稀缺之势 生活之势 繁华之势 2011年 保利地产 集大成所筑 再推力作 保利花园 精品精装 立华宅 典范 双中心、双绝版 独享优势资源 历经六载、成熟配套 品质生活跃然眼前 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 新产品定位下 我们需要找寻最适合的渠道 优化传统渠道、辐射区外推广 01 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyrig