西安莱安逸境中央商务新区项目整合推广提案.ppt

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;城市倾角 等待世界发现 价值;两条骨架大西安的动脉 在此 交汇;;角;飘逸在成熟之旁 隐逸在繁华之上;莱安逸境;什么是;整合推广策略提案 Integrated Communications Strategy;NOW LOADING…;CONTENTS;分析;壹·市场;西安 2008年8月份西安市普通住宅成交均价较7月份下降5%，每平米下降209元/㎡ 2008年9月4日的金秋房展会为近年来最为惨谈的一届，人气及参展商较同期明显下降 2008年9月4日西安市人民政府颁发《关于恢复房地产业发展的若干意见》文件意图通过政策救市，对此，行业人士分析弊大于利，无形中向购房者传递了市场低迷的信息使之观望情绪趋于严重。;壹·市场;壹·市场;壹·市场;东方米兰;结论;今天 所有人都在诉求质量、景观、品质、情感 什么才是项目最有竞争力的属性？ 比什么才能打动我们的消费者？才能让我们在众多项目中脱颖而出？;贰·产品;地段的表情 高新门户，土门、高新两大商圈核心;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;贰·产品;结论;叁·客群;叁·客群;叁·客群;叁·客群;思想的闪烁;他们是一个群体;智乐共同体;NOW LOADING…;策略;壹·SWOT;壹·SWOT;壹·SWOT;壹·SWOT;壹·SWOT;贰·策略思考;叁·项目定位;肆·主题定位语;肆·主题定位语（备选）;伍·推广策略;陆·还缺些什么？;柒·品牌推广策略;品牌战略模式;柒·品牌策略;柒·品牌策略;捌·VI表现;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;捌·VI表现;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5