Unit1EnteringForeignMarkets浅析.ppt

Unit 1 Entering Foreign Markets Text A Deciding How to Enter Foreign Markets Brainstorming Profit Unique products or technological advantage Exclusive information Competitive pressures Overproduction Economies of scale Introduction to Business English Learning objectives of Text A Words and special terms Reading and discussion Introduction to Business English Questions 1. What is business English? 2. What is involved in business English? A language used in business situations, which is one of the branches of English for special purposes. Business vocabulary Business cultures Busine