沟通能力：做1个会讲故事的人.docxVIP

“To be a person is to have a story to tell.” “一个人就是一段故事。” ——IsakDuneson ——丹麦作家爱莎克o迪内森 In previous articles on this blog we have shared our experience regarding the use of storytelling as one of the most powerful leadership tools available to modern leaders. It’s really no surprise, since leaders throughout the ages have used personal stories, parable and anecdotes effectively to ensure that listeners could easily absorb and integrate information, knowledge, values and strategies. 在这个专栏打头的几篇文章中，我们已经分享了一些现代领导者如何将讲故事作为一种最强大领导力工具的经验。这并不出奇，古往今来的领导者都曾使用个人故事、寓言和轶事来帮助听众有效地吸取和整合信息、知识、价值与策略。 Beyond merely understanding the power of stories, however, there remains the need for specific action and commitment to become a storyteller. I hear people say: “Sure, I can see your point about telling stories…but do I really need to make the effort to become a storyteller myself? It doesn’t seem to come naturally to me.” My answer is always something like: “Yes, I understand. And there was also a time when walking, reading and writing, typing and using a computer program seemed unnatural. But when you clearly understood ‘why’ learning these skills was worth the time, you simply got busy and did it. Right?” 除了要懂得故事的力量，我们还需要知道怎样做才能成为一个会讲故事的人。我曾听人说过：“当然，我明白讲故事的意义，但我是否要付出一定努力，才能使自己变成一个会讲故事的人？这种能力貌似不是自然生成的。”我总会回答说：“是的，我理解。曾几何时，直立行走、读书写字、使用电脑也曾经是非常不自然的事。不过，一旦明白了‘为什么’学习这些技能是值得的，你就会很乐意这样做。对吗？” So in this article I want to remind readers of the compelling reasons why it is worth your time to become an effective storyteller, in the hopes that more managers and leaders will just get busy learning to tell stories instead of just spewing out information, directives and platitudes. Here are some of the many reasons why it is so worth it for you to decide, today, to become a great storyteller in 2015 and for the rest of your life: 因此，在本文中，我想??诉读者，花点时间努力成为一个会讲故事的人，具有令人信服的理由。但愿更多的经理人和领导者能够学会讲故事，而不是干巴巴地摆数据、定方向、说一些陈辞滥调。接下来，我就给你说说为什么你应该在2015年、乃至余下的整个人生中，成为一个会讲故事的人。 People Remember and Share Stories.T