成都龙湖清波项目推广的策略方案.ppt

在这样一个主题下，城市和自然两条线路可以并行。即有说服力地实现了价值的最终成立，也和其他竞争楼盘形成了有效区隔。 同时，这样一个概念也将项目提升到生活的另一重高度，在我们居住的这个城市，洋溢出一种清新、鲜明、真切的人文关怀。 有这么一个地方，绝妙地处于城市与自然之间． 每天在城市中为事业拼杀之后，我可以回到宁静的港湾，坐在潺潺的流水边 沐浴脉脉洒下的金色月光…… 项目推广市场定位: 上西纯生态居住区 阶段推广 第三步 户外媒体、报纸广告、销售物料、现场活动 现场活动在这个阶段的重要性更为突出， 一方面增加项目的印象分 另一方面巩固现有的准客群 同时，也为后期销售埋下伏笔（口碑效应） 推广方式 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第四步 阶段推广 第四步 产品直销 根据销售的实际情况，发掘产品自身优势，进行有针对性的诉求。 根据目前市场上电梯住宅的销售情况，面积较大，总价较高的产品比较难卖的现实，我们进行了一定的思考。 吻合他们的内心需求， 与他们的思想一致，动之以情。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 设计表现 设计表现 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created