基于供应链视角的邮轮旅游刍议_徐虹.pdfVIP

2010 1 177 北京第二外国语学院学报 年第 期 （总第 期） 徐　虹　高　林 300071 邮轮旅游在我国作为一种新兴、高端的旅游产品，以其豪华齐全的设施、优良的服务和特别的感受吸引 着越来越多国人的眼球。本文主要将目前制造业中应用较为普遍的供应链的模型引入到旅游业中，构建了以邮轮公司 为核心的邮轮旅游供应链模型，结合邮轮旅游产品的特点，以邮轮公司为主体，有机地将供应链的核心思想融入邮轮 旅游这一新型产业中，从供应链的视角分析了邮轮旅游产业的构成及各环节的相互关系，最后提出相应的优化协调措 施。 邮轮旅游；供应链管理；旅游供应链 ［中图分类号］ F59 ［文献标识码］ A ［文章编号］1003-6539(2010)01-0058-05 The Cruise Tourism Based on the Perspective of Supply Chain Xu Hong / Gao Lin International Business SchoolNankai University Tianjin 300071China Abstract: As an emerging, upmarket tourism product, cruise tourism in our country attracts more and more people with its luxurious facilities, excellent service and a special feeling. As a matter of fact, product portfolio of cruise tourism services is a tourism supply chain offered by a collaboration of the division of labor system available to tourists. This paper introduces the model of supply chain that is general in the current manufacture industry into the tourism industry, building a new cruise tourism supply chain model at the core of the cruise company and then combining the characteristics of cruise tourism products, making the cruise company as the main body, and integrates the core idea of the supply chain into the new type of cruise tourism industry .Based on the perspective of supply chain, this paper analyzes the constitution of the supply chain of cruise tourism industry in our country, and also the interrelationship of every link. In conclusion, some corresponding measures to optimize the coordination is put forward. Key words: cruise tourism SCM tourism Supply chain [1]