1项目总论.docxVIP

你一定要坚强，即使受过伤，流过泪，也能咬牙走下去。因为，人生，就是你一个人的人生。 ============================================================================ 命运如同手中的掌纹，无论多曲折，终掌握在自己手中 ============================================================== 目录 摘 要 随着我国经济社会的发展，我们居民的经济收入和文化水平的不断提升，市民消费水平以及购买能力的稳步增长，我国房地产业也在不断高速发展。但近几年面对各地持续上升的房价和舆论的压力,为了遏制房价过快上涨，保证房地产市场的健康稳定发展。2009到2011年中央出台了一系列房地产调控政策，经济手段和行政手段并用，从抑制需求、增加供给、加强监管等方面对中国房地产市场进行了全方位的调控。面对我国房地产市场出现由卖方市场向买方市场过渡的趋势，中小房地产企业如何在政策面趋紧的背景下实现快速可???续的发展,将是我国中小房地产商未来几年需要面对的问题。作为明智的房地产商不得不重视营销问题，研究市场规律,把营销管理上升到企业发展的战略高度,以满足消费者需求为目的制定营销策略。本文以哈尔滨市恒大帝景项目为载体，参考多种资料书籍，运用科学的方法，从项目背景、市场调研、经济分析等多方面对房地产开发前期策划进行分析阐述，以求为以后的房地产项目开发决策提供一个可参考借鉴的样本。 关键词：房地产；营销策略；营销策划 Abstract As Chinas economic and social development, we are residents of the income and culture level rising. The steady growth in the consumption level and purchasing power, Chinas real estate industry has also been rapid development. But in recent years, all over the face rising house prices and the pressure of public opinion, in order to curb the rapid rise in prices, To ensure the healthy and stable development of the real estate market. From 2009 to 2011, the central government issued a series of real estate macro-control policies, economic and administrative means and, From the curb demand to increase supply to strengthen supervision and other aspects of the full range of Chinese regulation of real estate market. Face from sellers market to buyers market transition trend of Chinas real estate market, How small and medium-sized real estate enterprises to achieve sustainable policy in the face of rapid development background of tightening, Is Chinas small and medium-sized real estate developers over the next few years need to face the problem. As a wise real estate developers have to pay attention to marketing problems, study the laws of the market, Marketing management to the strategic height of enterprise development, In order to meet the consumer demand for the purpose of making marketing strategy. This paper t