中原地产培训连载之七(策划失败的因素).doc

中原地产培训连载之七(策划失败的因素) 中原地产培训连载之七作者：佚名 时间：2017-2-20 浏览量： 七．营销策划常见的失败因素 1．企业内部协调失败； 2．决策缓慢，坐失时机； 3．领导层味于形势，一意孤行； 4．营销部门不重视，职能过低； 5．营销人员不称职，难以调整； 6．政策接罢不定，资源浪费； 7．市场分析错误； 8．缺乏以客户为中心的思想； 9．产品设计不符合市场； 10．营销策略偏离市场； 11．客户定位错误； 12．误解客户之购房动机； 13．忽视竞争对手； 14．目标定得过高； 15．促销成本过高，且将之转嫁到价格中； 16．迷信广告万能，赋予广告无法达成的任务； 17．广告预算分配不当； 18．产品包装不恰当； 19．广告未能达到目的； 20．销售人员不力。 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-abiding, good quality, hard work, set a good XX students ideological quality, psychological quality and image quality. The formation of excellent moral education curriculum system and management system, the construction of school. The society, family moral education network, to achieve full member education, environment education, education service people, educating people. Traditional moral education in