- 1、本文档共17页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
牛津译林版高中英语必修4Unit 1“Advertising”(Project)课件1
Lead-in From the two groups of pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life. Read and understand Why is anti-smoking chosen as the subject of the ad campaign? 2. What is the main aim of the anti-smoking campaign? Read and understand 3. How can high-school teenagers be convinced not to start smoking? * 牛津高中英语 (模块四 ·高一下学期) Project Unit 1 Developing an ad campaign Unit 1 课件描述: 本堂课的宗旨是引导学生在“做中学”,通过让学生完成一份围绕本单元主题的广告宣传单来学习和使用英语。 Project 1Developing an ad campaign Comprehension Listen and understand 1. What is an ad campaign? 2. What media can you use in an ad campaign? 3. What questions should we first consider? An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc. 1. Who is the audience for your ad campaign? 2. What do you want your ad campaign to say? 3. How do you reach your audience? To build an ad c_________ Step One *have a clear g____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i_________ from your research; *It is important to always try to a_____ to the way The audience will r_____. Step Three *use different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign oal arget esearch reate essage nformation ppeal eact edia cross pproach each Reading for detailed information: Main idea of each paragraph Para. 1 Para. 2 Para. 3 Para. 4 the definition of an ad campaign/ what an ad campaign means the target audience and how to determine the target audience what the ad campaign says how to reach the target audience Every year millions of people around the world die due to smoking, which causes great damage to the welfare of the people. There are huge numbers of s
您可能关注的文档
- 牛津译林版高中英语必修2Unit 3“Amazing people”(Reading)课件2.ppt
- 牛津译林版高中英语必修2Unit 1“Tales of the unexplained”(Word power)课件.ppt
- 牛津译林版高中英语必修2Unit 3“Amazing people”(Project)课件.ppt
- 牛津译林版高中英语必修2Unit 3“Amazing people”(Reading)课件1.ppt
- 牛津译林版高中英语必修2Unit 3“Amazing people”(Task)课件2.ppt
- 牛津译林版高中英语必修2Unit 3“Amazing people”(Task)课件1.ppt
- 牛津译林版高中英语必修2Unit 2“Wish you were here”(Reading)课件1.ppt
- 牛津译林版高中英语必修2Unit 3“Amazing people”(Language points)课件.ppt
- 牛津译林版高中英语必修3Unit 1“The world of our senses”(Grammar and usage)课件.ppt
- 牛津译林版高中英语必修2Unit 3“Amazing people”(Welcome to the unit)课件.ppt
- 第18讲 第17课 西晋的短暂统一和北方各族的内迁.docx
- 第15讲 第14课 沟通中外文明的“丝绸之路”.docx
- 第13课时 中东 欧洲西部.doc
- 第17讲 第16 课三国鼎立.docx
- 第17讲 第16课 三国鼎立 带解析.docx
- 2024_2025年新教材高中历史课时检测9近代西方的法律与教化含解析新人教版选择性必修1.doc
- 2024_2025学年高二数学下学期期末备考试卷文含解析.docx
- 山西版2024高考政治一轮复习第二单元生产劳动与经营第5课时企业与劳动者教案.docx
- 第16讲 第15课 两汉的科技和文化 带解析.docx
- 第13课 宋元时期的科技与中外交通.docx
文档评论(0)