牛津译林版高中英语必修4Unit 1“Advertising”（Reading）课件2.pptVIP

* 牛津高中英语 (模块四 ·高一下学期) Reading Unit 1 Advertisements Unit 1 课件描述： 本堂课是阅读课的第二课时。 以操练文章中的主要语言点为主， 重点是习惯用语和固定搭配，在句子层面让学生当堂操练语言点，为综合运用英语打下基础。 Reading 2 Language items Revision (Fill in the blanks) Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c ______ advertisements, which are m_______ to p ______ a product or s ____ .But they don’t tell people the c ____ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______. romote omplete ree eal elfare ervice ypes ommercial eant ocial Language focus be used to do research on play tricks on share …with encourage sb. to do sth. believe in lie for free protect … from be aware of fall for 1. We are so used to them … be used to do / doing sth. —get accustomed to used to—happened in the past e.g. I am not quite used to living here/city life. I used to live in Nanjing. Ex: The new machine _____production. However I_____it. is used to increase; am not used to controlling is used to increasing; don’t used to control used to increase; don’t used to control used to increasing; am not used to control A 2. I did some research on … … to share with you. research: 1) n. do/conduct research on: 我正在做关于广告的研究。 2) V. to study 商人研究市场很重要。 I am conducting research on advertisements. It’s important for a businessman to research the market. share with: use sth. together with e.g. I’d like to share my book with you. Practice She _____ my troubles as well as my joys. A. shares with B. shares (in) B 3. … or to believe in an idea believe in: to have firm faith in Many people don’t believe in God. Practice: believe/believe in I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings. believe