牛津译林版高中英语必修4Unit 1“Advertising”同步课件1.pptVIP

Unit 1 Advertising Section ? Welcome to the unit Reading – Pre-reading Step 1 Step 2 Step 3 Step 4 Step 5 1．What kind of advertisement is easier to remember? 2．Why do many people buy a product made by a famous company? Every day, it is easy to see advertisements all around us.Look around.How many different advertisements can you see? Often products show the name of the company that makes them.This is a popular form of advertising.The special picture or symbol, i．e.logo, appears on many different products.When you see a logo, it is hard to forget that product or company. Many people buy a product because it is made by a certain company.In fact, some people only buy a product of a famous company.They think it proves that they are fashionable and have a good taste. It is common to find advertisements on TV or radio.Most advertisements are very short for people to remember.Nike, for example, has a simple slogan used all around the world：“Just do it.”Advertisements often use funny situations as well.It is easy to remember an entertaining ad. All advertisements are designed to make people buy a product.An advertisement for a soft drink, for example, might show a group of trendy young people who are having fun.The young people are all drinking the soft drink.Advertisers are saying to you，“Why dont you buy it and be like these people？You can be young, modern and trendy, too.” You might think that advertisements do not affect you, but the next time you buy a soft drink, ask yourself: Why am I buying this particular product? Ⅰ.Enjoy some beautiful ads and then answer questions. 1．Where can you find these ads? On billboards, on the Internet, in newspapers/ magazines, on TV, in leaflets, or in buses etc. 2．Why do you like these ads? They are quite interesting, creative and we can get some useful information from them. Ⅱ.Can you think of a good slogan for each ad? 答案：1.Protect water, protect ourselves.　2.Never d