商务文化与策略123.docVIP

Outcome 1 a. Socio-cultural factors. For example, J D Wetherspoon does not serve complimentary crisps with baguettes. It is the changes of people’ ideas, people all thought that the fried food is not healthy. Political factors. For example, there was increasing public and government concern about binge drinking and the consequent anti-social behaviour, particularly in city centres. It is the national regulations. Economic factors. For example, some people drank at home because supermarket began selling drinks, particularly premium lager, at loss-leader prices. This makes it different for pubs