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The Olympics Economic Bonanza(II).doc
The Olympics Economic Bonanza(II)
THE demand for capital and financial services in the lead-up to the Beijing Olympic Games is immense. Come August, over 10,000 athletes, 70,000 working personnel and 21,000 registered members of the press will gather in China’s capital. Entries to the PRC by foreign nationals are expected to exceed 4.6 million, representing an estimated RMB 4.5 billion worth of consumption. Demand for foreign currency exchange, credit card facilities and applications for bank cards are also rising inexorably.
Booming Demand for Finance
The Games have generated a need for vast sums of credit. In order to prepare for the event, China has poured over RMB 100 billion into the construction of Olympic venues and the upgrading of urban infrastructure. According to official estimates, around 70 percent of this money has been committed by banks, which translates into RMB 126 billion worth of fixed asset loans for Chinese financial institutions.
The Bank of China, the official financial partner of the Beijing Olympic Games, has been conducting a range of Olympic-related business activities for some time, including fund management, and the sale of Olympic tickets and licensed Olympic merchandise. People are able to pay for tickets in outlets across Beijing, Shanghai, Tianjin, Qingdao, Shenyang and Qinhuangdao. The bank has also released a series of Olympic-themed products, such as bank cards, a VISA credit card, “Olympic Fuwa deposit accounts,” and “Olympic growth accounts.?
During the Games, the Bank of China will establish temporary service centers in the Olympic, Media, and Athlete villages, as well as the International Broadcasting Center. All these service centers will have extended business hours. In addition, the bank plans to install 2,500 “point-of-sale” (POS) devices in major visitor-related sites such as airports and hotels, and ensure that all Bank of China ATM and POS machines accept foreign bank cards.
The Games
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