新楼盘开盘价格的制定.docVIP

新楼盘开盘价格的制定 新楼盘开盘价格的制定提要：认筹储客阶段。在前期推广阶段放价范围的基础上，根据认筹情况和客户对价格的反应，认筹期逐步缩小放价范围 更多精品源自试题 新楼盘开盘价格的制定 开盘定价包括开盘均价及各单位具体价格的制定。通常情况下是先定开盘均价，再根据价格系数制定各单位的具体价格。在山海天城建营销业务线，开盘均价是指一次性付款折实均价。 开盘定价是在综合考虑市场、成本、经营目标三个因素的基础上确定的。这里我们重点讨论以下几种方式： 市场定价法确定开盘均价（具体可见均价确定及价格策略） 1)运用市场比较法初定均价 2)在初定均价的基础上，确定不同阶段对外放价的范围。对外放价要遵循 聚焦原则，即“逐步缩小放价范围，逼近客户心理价位上限”。对于新开楼盘，开盘前至少要经过三次放价过程。 前期推广阶段。在初定均价的基础上，视情况上、下各浮动一定量作为对外放价范围。一般情况下，此阶段的价格范围较大，且上限应高于实际开盘均价。 认筹储客阶段。在前期推广阶段放价范围的基础上，根据认筹情况和客户对价格的反应，认筹期逐步缩小放价范围；认筹期末对外公布“竖向”均价范围并根据客户反应进行调整。 开盘前。在竖向均价范围的基础上，对外公布各单位单价范围，并根据客户反应进行调整。 3)在各单位单价范围的基础上，调整得出具体价目表，并计算出开盘均价 案例：以A项目为例，其开盘均价的确定过程如下表所示： 具体价目表的确定方法 1）市场比较法初定均价 2）实地踏勘编制价格系数 3）通过模拟销控和客户心理价位分析，调整价格系数和均价 4）根据调整后的系数和均价，确定具体价目表 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-abiding, good quality, hard work, set a good XX students ideological quality, psychological qualit