Consumer perceptions of beef healthiness results from a qualitative study in four European countries.docVIP

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Consumer perceptions of beef healthiness results from a qualitative study in four European countries.doc

Consumer perceptions of beef healthiness results from a qualitative study in four European countries

VanWezemaeletal.BMCPublicHealth2010,10:342 /1471-2458/10/342 RESEARCH ARTICLE OpenAccess Consumerperceptionsofbeefhealthiness: resultsfromaqualitativestudyinfour Europeancountries LynnVanWezemael1*,WimVerbeke1,MarciaDdeBarcellos2,3,JoachimScholderer2,FedericoPerez-Cueto1 Abstract Background:Consumerperceptionofthehealthinessofbeefisanimportantdeterminantofbeefconsumption. However,littleisknownabouthowconsumersperceivethehealthinessofbeef.Theaimofthisstudyistoshed lightontheassociationsbetweenbeefandhealth. Methods:EightfocusgroupdiscussionswereconductedinfourEuropeancountries(France,UK,Germ

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