Consumers’ Sustainability Perceptions of the Supply Chain of Locally Produced Food.docVIP

Sustainability 2010, 2, 1492-1509; doi:10.3390/su2061492 OPEN ACCESS sustainability ISSN 2071-1050 /journal/sustainability Article Consumers’ Sustainability Perceptions of the Supply Chain of Locally Produced Food Ari Paloviita School of Business and Economics, University of Jyv?skyl?, P.O. Box 35, 40014 Jyv?skyl?, Finland; E-Mail: ari.paloviita@jyu.fi; Tel.: +358-14-2603350; Fax: +358-14-2603331 Received: 13 April 2010; in revised form: 26 April 2010 / Accepted: 24 May 2010 / Published: 1 June 2010 Abstract: This article is based on a qualitative focus group study regarding consume