第四讲：市场营销.docxVIP

MarketingMarketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand. The oldest – and perhaps simplest and most natural form of marketing – is word of mouth (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others. These communications can of course be either positive or negative.In for-profit enterprise the main purpose of marketing is to increase product sales and therefore the profits of the company