Higher Vocational Schools Business English Professional Construction and Reform.docVIP

Higher Vocational Schools Business English Professional Construction and Reform Abstract: With more and more colleges and universities to open Business English and the traditional English teaching profession to adjust the quality of talent coupled with increasing demands and other factors, vocational college training in business English professionals may be lost their competitive edge. Therefore, the higher vocational colleges Professional Business English training objectives should be clear, rational curriculum development, teaching programs to improve the overall professional competence of students. Keywords: higher vocational colleges; Business English; professional building; training goal China’s accession to the WTO, the community right to use the language of international business activities directly engaged in the complexities of rapidly increasing demand for skilled personnel. At present, majority of undergraduate English majors have set up institutions and higher vocational professional or business-related courses in English for social transport a large number of complex talent needs of the community to promote the construction of the business English major, but also to to become the most popular students for the professional. However, we must soberly recognize that as the development trend of economic globalization, competition will become more intense and relevant professional undergraduate colleges are adjusting position, to develop application-oriented, skills-based compound talent direction, which is higher vocational colleges Business English formed a great challenge. Therefore, the higher vocational colleges Business English professional building must face the reality of professional development strategies to employment-oriented, comprehensive quality-based, professional ability-based strengthening of practical teaching, in-depth study of the needs of society change, to accelerate the reform of teaching pace. Analysis of Higher Professional B