策划经理岗位工作标准之投放广告.docVIP

策划经理岗位工作标准之投放广告 策划经理岗位工作标准之投放广告提要：计划性、延续性强（在品牌形象上各时期广告稿要相互呼应、逐步提升，项目的核心竞争力要得以延续 精品源自保洁 策划经理岗位工作标准之投放广告 工作名称：投放广告 1、确定广告内容四原则： （1）符合本项目营销方案推广思路 （2）跟进营销中心推广主题 （3）主题性、侧重性强（如侧重形象性/促销性、侧重项目特点./个别产品特点等） （4）计划性、延续性强（在品牌形象上各时期广告稿要相互呼应、逐步提升，项目的核心竞争力要得以延续） 2、制定广告计划： （1）确定投放金额 （2）确定投放媒体（报纸、杂志、电视、电台、户外等） （3）确定投放起始时间、频率 （4）确定投放规格、版面/频道/地点 （5）确定美观、突出的表现方式 3、跟进广告投放 （1）与广告代理公司、营销中心、相关媒体充分沟通、确定上述第2点所包括的四个具体事项 （2）做好投放费用预算、合同会审、版面确定等工作 （3）根据市场反应、销售情况等评估投放效果 （4）根据上阶段投放效果制定、调整下阶段投放计划 4、注意事项： （1）不得违反国家法律、政策、法规； （2）不得损害国家、人民、公司形象 （3）不发布虚假信息 精品源自保洁 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-abiding, good quality, hard work, set a good XX students ideological quality, psychological quality and image quality. The formation of excellent moral education curriculum system and management system, the construction of school. The