营销部广告策划管理办法.docVIP

营销部广告策划管理办法 营销部广告策划管理办法作者：佚名 时间：2017-6-11 浏览量： 一、从xx以前的楼盘广告可以看出： 、我公司的形象营销策划与楼盘新建议项目营销策划是营销部中策划小组的策划主管负责策划，由总经理负责实施。公司形象策划属于“年度策划方案”；新建议项目属于“新建议项目营销策划方案”。 2、做广告的时间，一般分为三个阶段：楼盘开盘、楼盘封顶、楼盘交楼。 3、媒介方式一般为：广告牌、户外灯旗、营销部形象装饰、标志制定、宣传单张、宣传楼书、媒体广告（电视、报纸等）。 二、按公司要求定期制作广告策划，并明确制作的周期频率、根据买点、工程进度订立宣传广告计划活动的安排等。 三、根据营销战略，应遵循广告策划的原则：时代、创新、实用、阶段、全局。 四、根据所宣传楼盘的特点、内容，联系广告公司讨论方案并要求其出具体的方案，选择至少三家广告公司所做的方案并上报经理以及公司策划小组定案。 五、根据楼盘的客观内容以及上级指导，通过定价、审核等客观地选择一家广告公司。 六、要求所其选择的广告公司按要求出方案。 七、根据最后确定的方案，签订合同，跟踪工程进度，确定付款细则，验收工程质量。 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-abiding, good quality, hard work, set a good XX students ideological quality, psychological quality and image quality. The formation of excellent moral education curriculum system and management system, the construction of school. The society, family moral education network, to achieve full member education, environment