现代企业分销渠道建设营销分析要领.docVIP

郑州大学西亚斯国际学院 本科毕业论文 题 目 现代企业分销渠道建设营销分析 指导教师 职称 学生姓名 学号 专 业 班级 院 （系） 完成时间 现代企业分销渠道建设营销分析 摘　　要 现代企业的产品采取何种销售策略能迅速打入市场,是该企业保证其自身生存和发展的关键。产品的销售工作,在企业中的作用是极其重要的,这项工作开展得好,就能够不断地促进企业的竞争能力,推动企业的发展。从而使企业不断地获得生机和活力。在营销渠道的维护上,着力从加强经销商和人员管理入手,从而防范风险,为企业生产经营良性循环服务，随着经济全球化和信息化的发展，企业之间的竞争越来越激烈，销渠道成为企业取得竞争的关键之一，然而传统的有形销渠道往往存在管理难度大、信息滞后、协调困难、资源利用程度低等原因的弊端，成为制约企业发展的巨大障碍。如何建设与创新企业销渠道已经成为现在企业所面临的首要问题。 ’ building marketing analysis Abstract Modern enterprise product what sales strategy can quickly into the market, is the enterprise to ensure the existence and development of the key. The sale of the product work, in the enterprises function is extremely important and the job well, can continue to promote the competitive power of enterprises, promote the development of the enterprise. So that enterprises constantly get vitality and vigor. In the marketing channel maintenance to strengthen dealers and personnel from the management of and risk prevention, for the production and operation of enterprises benign circulation service, with the globalization of economy and the development of information, the competition between the enterprises to become more competitive and distribution channels to become the enterprise the competitive one of the key, however the traditional tangible distribution channels often exist in the management is difficult, information lag, coordination difficulties, the resources use the disadvantages of low degree of reason, become the main obstacles to the development of the enterprise. How to construct and innovate enterprise distribution channel has become the enterprise now the top thing . This article through the study and analysis of modern enterprise distribution channels construction marketing analysis, from the distribution pattern concept and marketing situation on detailed analysis, again through the example analysis, further elaborates the gen