万科清林径楼盘市场精调查报告.pptVIP

（3）推广渠道 刀旗 户外媒体 刀旗 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. （3）推广渠道 新媒体 网络 手机 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. （3）推广渠道 口碑 人际 传播 其他形式 口碑 人际 传播 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 以产定销，紧随工程进度 优劣搭配 以涨定势 交错放量 （4）销售策略 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. （5）推广策略 卖点一：小区处在迪士尼辐射版块，距离迪士尼9.5公里。小区可以坐享迪士尼辐射版块重大利好及度假娱乐消遣。 卖点二：靠近新场古镇，该古镇拥有一千多年的历史，是三星级旅游资源。 卖点三：目前地铁16号线，新场站在建，13号线与18号线在规划中，整个小区的交通环境很顺畅。 卖点四：万科品牌，品质承诺。高尚社区，金牌物业。 主打卖点 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 具体推广方案 与搜房网的合作 “阳光宣言” 体验式营销 利用自身载体进行营销 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 总 结 媒体横向覆盖面 纵深效果 整合营销传播模式 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 万科清林径楼盘市场调查报告 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 目 录 04 项目属性分析 产品分析 05 项目属性分析 营销推广分析 项目团队介绍 项目总结 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 项目属性分析 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. （1）项目四至 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 自驾：楼盘旁边就是沪芦高速，开车到张江或龙阳路基本不 到30分钟，而且路况良好。 轨道交通：地铁16号线（在建中）新场站，上中路隧道 龙耀璐隧道、西藏南路隧道，