成全机构苏州太湖高精尔夫别墅项目营销总纲.pptVIP

Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 苏州太湖高尔夫别墅项目营销总纲 苏州太湖高尔夫别墅项目 营销总纲 二00四年十一月五日 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 整合营销如何整合？ 过去，我们曾这么设想： 第一部分 营销策略思考 CLUB 高尔夫 别墅 酒店 最大的卖点是CLUB资源及生活方式，而不是卖别墅； 客户平台就是一个蓄水池，充分流动共享； Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 然而，在对众多别墅营销案例、及商业CLUB的经营实例 进行分析后，我们发现： 1、站在销售的角度，宜简单有效，忌迂回曲折； 2、众多商业CLUB经营仍有难度，何况一个虚拟平台。 整合营销 CLUB ? 第一部分 营销策略思考 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 第一部分 营销策略思考 结论： 整 合 丢弃不切实际的“CLUB”概念，直接以高尔夫及附属的丰富资源为核心诉求。 体现在客户资源的充分共享上； 体现在营销活动的互动体验上； 体现在生活方式的全新演绎上； 体现在产品销售的附加价值上。 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 高尔夫概念如何体现？ 形象推广上 以“高尔夫胜地”为核心的原始概念 产品功能上 销售手段上 别墅业主应能享受到普通高尔夫会员所不能